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The site vincentcustompools.com has the following on the site, "Affordable price, is just one easy." We noticed that the website also said " Your Vincent Custom Pool Awaits! Serving Aledo, Texas and the surrounding areas." It also stated " When you demand only best call us first. We create quality that will last for a lifetime of pleasure and enjoyment for you and your family. No other pool builder takes as much care in what they do as the folks at Vincent Custom Pools. Our customer service is what truly sets apart from the rest, we care about you as we build." The header had Vincentcustompools as the highest ranking keyword. This keyword was followed by Swimming Pools, Spas, and Pool Remodeling which isn't as urgent as Vincentcustompools. The other words the site used was Pool Service. Aledo is also included but might not be viewed by web engines.